Allocation Watches is a trusted luxury watch business based in Knightsbridge, London. We operate across private client, wholesale and dealer, sitting at the centre of the world's most active luxury market.

Knightsbridge isn't just an address. It is one of London's most prestigious neighbourhoods, representing the standard we hold ourselves to. Every deal, every watch, every client reflects that.

Whether you're searching for your next watch, looking to sell, or a dealer seeking stock — we'll make it happen.